Adidas

Weather-trigger based programmatic campaign

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Example of case study (10)
Example of case study (8)
Example of case study (9)
About this campaign
Promote Adidas' new range of apparel
Objective
Across the United Kingdom
Location
MediaCom and Vistar Media
Partners

The purpose of the campaign was to raise brand awareness and promote Adidas’ new range of apparel. The focus of the campaign was to buy advertising based on specific location and weather triggers and align the range of clothing being promoted to key audiences.

Fill motion and digital content was displayed on screens, automatically set to run based on the weather: rain, snow and weather below 7 degrees. Dynamic creative was varied based on the weather conditions and different sales events.

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