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Aspinal

Driving sales and footfall in-store using real-time occupancy in-store data 

Header-Jan-06-2022-12-57-46-81-PM
Aspinal 1
Aspinal 2
About this campaign
+114% increase in sales during hours of campaign activation
Results
United Kingdom
Location
The Cloud + Compass, StoreBoost, JCDecaux UK
Partners

Aspinal targeted shoppers in Westfield using real-time occupancy data from the store, activating pre-set digital ads when footfall fell below 25%. 

The campaign ran for three weeks with two creatives, one featuring a promotional offer and another with directional signage. 

Activated predominantly between 10AM-2PM, this campaign saw huge success with a massive +114% increase in sales between these hours - as well as an +8.5% average footfall uplift.

For full details, download the case study.

 

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