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Audible

Weather-triggered campaign using in-flight optimisation

Audible
About this campaign
+34pts brand awareness, +15pts purchase consideration
Results
Locations across France
Location
Displayce, JCDecaux France, Ad's Up
Partners

Audible activated a ‘Not-Rainy’ weather trigger for their latest campaign, connecting to 3rd party data provided by OpenWeather. The campaign only broadcast at times of no rain.

In addition to this, the campaign was optimised via real-time reports and re-allocation of budgets to locations that performed well.

This campaign drove +34 points in brand awareness and +15 points in purchase consideration. 

Download the case study for full details.

 

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