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Bake Off Italia
Precise day/hour targeting
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About this campaign
Promote new season of Bake Off Italia
Objective
Subways and bus shelters in Milan and Rome
Location
Xaxis and Discovery Italia
Partners
Discovery wanted to harness the power of using programmatic OOH to promote Bake Off Italia, using flexibility of targeting, delivery and creative rotation to match the target audience.
The creative changed dependent on the day and hour to provide an accurate and tailored message to audiences.