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bwin

Dynamic creative optimisation campaign generating odds for football matches

bwin
About this campaign
Awareness of football matches, using live media content from the client’s API to engage audiences
Objectives
Locations across Belgium
Location
Displayce, JCDecaux Belgium, Matterkind
Partners

The bwin campaign is the first use of programmatic dynamic creative optimisation (DCO) in Belgium with JCDecaux Belgium and Displayce, automatically generating creatives with odds for each football match, with matches from Belgium, Jupiler Pro League and Europa League being advertised.

The campaign was only displayed 3 hours before the beginning of the matches, on screens close to the stadium where the match took place.

Download the case study for further details.

 

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