Creative Specs

Want to get the best from OOH?

Our guidelines should help you maximise the effectiveness of your programmatic OOH. Please note that the majority of frames follow these creative specs but this may not apply to all.
Download the specs
Creative-specs-VIOOH

Creative Specs

Format
Static display, video

File type
.jpeg .png .avi .mpeg .mp4 .mov .jpg

Duration
Varies by environment

Dimensions­
Varies by format

VAST Support
VAST 3.0 and 4.0

HTML Support*
Beta

Bitrate
Max 8Mbps

Max file size
150mb

Audio
No

Requirements by environment
No motion/animation
permitted on roadside

* HTML support for OOH has specific requirements, please contact your VIOOH rep to discuss options

Four ASPECT RATIOS cover 92% of Impressions*

Aspect Ratio Width Height % of Impressions
9:16 1080px 1920px 60%
2:1 960px 480px 19%
4:1 3200px 800px 7%
2:3 900px 1440px 7%
*Results for UK market. Speak to your VIOOH rep for the complete list of frame specs

Creative Specs

Format
Static display, video

File type
.jpeg .png .avi .mpeg .mp4 .mov .jpg

Duration
Varies by environment

Dimensions­
Varies by format

VAST Support
VAST 3.0 and 4.0

HTML Support*
Beta

Bitrate
Max 8Mbps

Max file size
150mb

Audio
No

Requirements by environment
No motion/animation
permitted on roadside

* HTML support for OOH has specific requirements, please contact your VIOOH rep to discuss options

Four ASPECT RATIOS cover 92% of Impressions*

Aspect Ratio Width Height % of Impressions
9:16 1080px 1920px 60%
2:1 960px 480px 19%
4:1 3200px 800px 7%
2:3 900px 1440px 7%
*Results for UK market. Speak to your VIOOH rep for the complete list of frame specs

Summary of Specs per format

Summary of the most common formats for UK market. Speak to VIOOH rep for any specific creative requests.
Environment Format Name Width Height Aspect Ratio Ad Loop Duration Video/Static
Large Format - Roadside LDN Drive 612px 306px 2:1 12s Static
Large Format - Roadside SW, Wandsworth Landmark (D96) 1224px 324px 4:1 15s Static
Large Format - Roadside The Lucozade Digital Inbound 880px 576px 3:2 15s Static
Large Format - Roadside The Lucozade Digital Outbound 900px 450px 2:1 15s Static
Large Format - Roadside Towers 576px 880px 2:3 15s Static
Malls Digital 6-sheets 1080px 1920px 9:16 9s Video
Malls M-Vision 720px 1280px 9:16 10s Video
Rail Digital 6-sheets 1080px 1920px 9:16 5s Video
Rail Motion @Euston 3200px 800px 4:1 20s Video
Rail Motion @Waterloo 6720px 480px 14:1 20s Video
Rail Transvision 960px 480px 2:1 20s Video
Street Furniture Digital 6-sheets 1080px 1920px 9:16 12s Static
Tesco Digital 6-sheets 1080px 1920px 9:16 10s Motion
Waitrose Digital 6-sheets 1080px 1920px 9:16 10s Motion
Specs
Width 123px
Height 306px
Aspect Ratio 2:1
Ad Loop Duration 12s
Video/Static 12s
9:16
60% of weekly viewed impressions
18% STATIC
82% ANIMATED
2:3
7% of weekly viewed impressions
34% STATIC
66% ANIMATED

High Simplicity. High Impact

Just four different aspect ratios generate 92% of all weekly viewed impressions.

7% of these viewed impressions are delivered from animated copy.
rightq
2:1
19% of weekly viewed impressions
41% STATIC
59% ANIMATED
4:1
7%
of weekly
viewed impressions

62% STATIC
38% ANIMATED
rightq

High Simplicity. High Impact

Just four different aspect ratios generate 92% of all weekly viewed impressions.

7% of these viewed impressions are delivered from animated copy.
2:3
7% of weekly viewed impressions
34% STATIC
66% ANIMATED
9:16
60% of weekly viewed impressions
18% STATIC
82% ANIMATED
2:1
19% of weekly viewed impressions
41% STATIC
59% ANIMATED
4:1
7%
of weekly
viewed impressions

62% STATIC
38% ANIMATED
Shuttlecock Ballerina (2)

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