Pret-mockup_D6_London-Waterloo.gif
 

Creative specs

Format
Static display, video

File type
.jpeg .png .avi .mpeg .
mp4 .mov .jpg

Duration
Varies by environment

Dimensions­
Varies by format

VAST Support
VAST 3.0 and 4.0 

HTML Support*
Beta

Bitrate
Max 8Mbps

Max file size
150mb

Audio
No

Requirements by environment
No motion/animation permitted on roadside

 

* HTML support for OOH has specific requirements, please contact your VIOOH rep to discuss options

 

Four ASPECT RATIOS cover 92% of Impressions*

  • Results for UK market. Speak to your VIOOH rep for the complete list of frame specs

 
 

Summary of Specs per format

Summary of the most common formats for UK market. Speak to VIOOH rep for any specific creative requests.

 

High Simplicity
High Impact

Just four different aspect ratios generate 92% of all weekly viewed impressions. 7% of these viewed impressions are delivered from animated copy.

 
 
 
PIE-4.gif

=7%
of weekly viewed impressions

62% STATIC
38% ANIMATED

PIE-2.gif

=60%
of weekly viewed impressions

18% STATIC
82% ANIMATED

 
pie charts-08.jpg
PIE-3.gif

=19%
of weekly viewed impressions

41% STATIC
59% ANIMATED

 
pie charts-07.jpg
PIE-3.gif

=7%
of weekly viewed impressions

34% STATIC
66% ANIMATED