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CUPRA

Specific audience targeting using programmatic DOOH with time/day parting

cupra-viooh
cupra
About this campaign
+141% uplift
Results
Frankfurt Airport
Location
Media Frankfurt and ActiveAgent
Partners

In the first pDOOH campaign across Frankfurt Airport, CUPRA displayed a short video spot on a network of digital screens (Media Frankfurt's "Business Network") according to selected time slots. These time slots were created on the basis of pre-targeting to reach the intended audience. The pDOOH campaign was combined with an eye-catching promotion point at the airport.

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