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Diageo

Weather-targeting triggered campaign to promote Belsazar, a wine aperitif from Diageo

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About this campaign
Brand awareness for Belsazar
Objective
Berlin and Hamburg
Location
WallDecaux, Hawk, PHD, areasolutions
Partners

Diageo's latest summer-based campaign to promote their wine aperitif, Belsazar, ran across street furniture in Berlin and Hamburg. Using weather targeting triggers to promote the brand only in good weather, the buying was disabled when it rained. 

This weather targeting trigger was enabled on the network and city level via WallDecaux, delivering 9.6M+ impressions. 

Download the case study for full details.

 

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