About this campaign
Brand awareness for Belsazar
Berlin and Hamburg
WallDecaux, Hawk, PHD, areasolutions
Diageo's latest summer-based campaign to promote their wine aperitif, Belsazar, ran across street furniture in Berlin and Hamburg. Using weather targeting triggers to promote the brand only in good weather, the buying was disabled when it rained.
This weather targeting trigger was enabled on the network and city level via WallDecaux, delivering 9.6M+ impressions.
Download the case study for full details.