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Foundation against Cancer

Programmatic DOOH campaign activated when the UV index was greater than 3

foundation-against-cancer-viooh
foundationagainstcancer-viooh
foundationagainstcancer-viooh
About this campaign
Raise awareness for audiences to protect themselves from UV rays
Objective
Brussels and Liège
Location
JCDecaux Belgium, Displayce and Robert&Marien
Partners

Foundation against Cancer worked with us to raise awareness for audiences to protect themselves from UV rays when the index was high.

The Foundation against Cancer warned audiences about dangerous rays of the sun with a programmatic DOOH campaign broadcast on JCDecaux screens when the UV index was greater than 3. This campaign was specifically visible between 12 p.m. and 4 p.m, when rays were strongest.

The creatives showed common high-risk activities in summer e.g. gardening, barbecues, picnics, and gave tips on protection e.g. staying in the shade, wearing protective clothing and sunscreen.

Download the showcase to find out more information.

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