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La Banque Postale

Omnichannel campaign with affinity activation and location data to drive audiences to store

Right side image - La Banque Postale
La Banque Postale-1
La Banque Postale (2)
About this campaign
25,000 total number of in-store visits in the Post Offices
Results
556 screens across Marseille,Lyon, Lille, Toulouse,Montpellier
Location
JCDecaux, Starcom and Hawk
Partners

The Post Office used an omnichannel approach for their latest campaign in France, combining mobile display, digital audio and programmatic OOH targeting ultra-affluent audiences. 

Hawk implemented the campaign in two stages in order to re-target audiences, identifying the client’s targets before re-engaging the exposed profiles in order to drive them directly to the Post Offices.

Download the case study for full details.

 

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