The purpose of the campaign was to promote products sold by this leading British retailer to various audiences.

Partnering with VIOOH & MediaMath they targeted frames in close proximity to their stores and competitor retailers. Infectious then partnered with AdSquare to optimise the campaign towards best performing stores and built a study that analysed footfall uplift.

A key focus was showing how this brands products can be just as affordable as their leading competitors.

The campaign specification included:

• Proximity to postal codes and competitors including Ikea
• Multi environment
• Static content
• Programmatic non-guaranteed