Leading British retailer

Promoting new products and increasing footfall to store

JL1
Example of case study (12)
JL1
About this campaign
Promoting new products
Objective
Across the United Kingdom
Location
Infectious Media and Mediamath
Partners

The purpose of the campaign was to promote products sold by this leading British retailer to various audiences.

Partnering with VIOOH & MediaMath they targeted frames in close proximity to their stores and competitor retailers. Infectious then partnered with AdSquare to optimise the campaign towards best performing stores and built a study that analysed footfall uplift.

A key focus was showing how this brands products can be just as affordable as their leading competitors.

The campaign specification included:

  • Proximity to postal codes and competitors including Ikea
  • Multi environment
  • Static content
  • Programmatic non-guaranteed

More Case Studies

Nestlé Purina

Dulux

Otto

Mars Exchange

Qoqa

Nespresso

Bloemenbureau

Bake Off Italia

Moco Museum

Ghost of Tsushima

Renault Zoe

Auto.NL

Minor Figures

Virgin Active

Adidas

Leading British Retailer

Lego Movie 2

Deliveroo