The purpose of the campaign was to promote products sold by this leading British retailer to various audiences.
Partnering with VIOOH & MediaMath they targeted frames in close proximity to their stores and competitor retailers. Infectious then partnered with AdSquare to optimise the campaign towards best performing stores and built a study that analysed footfall uplift.
A key focus was showing how this brands products can be just as affordable as their leading competitors.
The campaign specification included:
- Proximity to postal codes and competitors including Ikea
- Multi environment
- Static content
- Programmatic non-guaranteed