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Meetic

Ultra-targeted, contextual programmatic with real-time bidding

Header-Oct-21-2021-04-26-03-79-PM
Untitled design (72)
Untitled design (71)
Untitled design (74)
Untitled design (72)
About this campaign
Reach target group of singles at key moments in their journey
Objective
Roadside, store windows and malls across various cities in France
Location
JCDecaux, Displayce, Havas Programmatic Hub, Adsquare
Partners

The Meetic ‘Summer of Love’ campaign was optimised in-flight to be delivered to screens determined to be in strong affinity to the target audience. The precise target audience of of single women in their 30s was determined using Adsquare data activation, which delivered the campaign near workplaces, cinemas and bars/ restaurants, with contextualised messages.

This campaign delivered 1.3M sold impressions.

 

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