Skip to content
CONTACT US

New Look

Programmatic DOOH campaign delivered against four key audience groups

right side header - case studies template (1)
Newlook-dooh-viooh
About this campaign
63% increase in in-store visits, 67% lift across New Look competitors
Results
New Look key locations, main competitors, frequent high-street retail shoppers and ‘Anne-Marie’ collection.
Location
Hivestack, JCDecaux and Kepler
Partners

We partnered with Hivestack for New Look's latest campaign - the brand's main objective was to increase brand awareness and footfall for the launch of New Look’s A/W collection by driving their core audience into their physical store locations as well as online.

Hivestack’s unique Custom Audiences solution helped identify four key audience groups which would be targeted on DOOH screens using programmatic technology: New Look key locations, New Look main competitors, frequent high-street retail shoppers and New Look ‘Anne-Marie’ collection.

This campaign ran across multiple media owners: JCDecaux UK, Clear Channel and Global.

More Case Studies

Nestlé Purina

Dulux

Otto

Mars Exchange

Qoqa

Nespresso

Bloemenbureau

Bake Off Italia

Moco Museum

Ghost of Tsushima

Renault Zoe

Auto.NL

Minor Figures

Virgin Active

Adidas

Leading British Retailer

Lego Movie 2

Deliveroo