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Orange Bank

Programmatic OOH campaign optimised in real-time with ultra-targeted broadcast

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About this campaign
+24pts brand awareness and 49% of exposed consumers expressed a positive intention
Results
Urban, grocery and mall screens in France
Location
Displayce, Jellyfish and JCDecaux France
Partners

Jellyfish, Displayce, VIOOH and JCDecaux France worked together to create a programmatic OOH campaign to publicise Orange Bank. 

Running with several SSPs (VIOOH for JCDecaux and IMediaCenter on Vistar Media), the campaign was optimised in real-time according to the time and attendance near screens, allowing an ultra-targeted broadcast in line with affinity places of the bank’s target throughout France.

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