About this campaign
+24pts brand awareness and 49% of exposed consumers expressed a positive intention
Urban, grocery and mall screens in France
Displayce, Jellyfish and JCDecaux France
Jellyfish, Displayce, VIOOH and JCDecaux France worked together to create a programmatic OOH campaign to publicise Orange Bank.
Running with several SSPs (VIOOH for JCDecaux and IMediaCenter on Vistar Media), the campaign was optimised in real-time according to the time and attendance near screens, allowing an ultra-targeted broadcast in line with affinity places of the bank’s target throughout France.