QoQa

Large-scale branding campaign using real-time data

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About this campaign
Increase brand awareness
Objective
Swiss cities including Zürich, Basel and Bern
Location
Displayce, Gamned!, APG-SGA
Partners

Gamned! ran a prOOH campaign in German-speaking Switzerland for e-merchat QoQa using premium inventory across APG-SGA and ClearChannel.

Using Displayce as a specialist DSP for efficient campaign deployment, Gamned! was able to ensure high visibility of the campaigns to large audiences across the Swiss cities of Zürich, Basel, Bern, Winterthur and Luzern, with the ability to control and reallocate budgets in real-time according to live audience numbers from a single platform, using the programmatic benefit of in-flight optimisation.

Displayce has built-in specific measurement tools to track the performance of each campaign, which can be activated by CPM from the DSP. This enabled Gamned! to access detailed reporting.

Overall, the campaign generated more than 5.3 million impacts and resulted in an increase of 32 points of positive perception for the brand!

Download the case study for full details.

 

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