Recent case studies

Addison Lee
through the7stars
—
OBJECTIVES
- to increase overall bookings
- build consideration and usage of their booking app
- position themselves as a premium car service
DATA
- Route
- CACI
- Mobile network data
- First party audience insight
- Transport and flight data
RESULTS
Addison Lee experienced a strong improvement in perception and brand health as well as increased usage through their booking app.

SCRUBD
—
OBJECTIVES
- Grow brand awareness amongst key audiences
- Drive traffic to retail stores and online site
- Drive sales of SCRUBD
DATA
- Route
- TfL data
- First party audience insight
RESULTS
- In the first week - peak of 100% increase in web traffic
- In second week - peak of 300% increase to web traffic
Hellmans
OBJECTIVES
- Prove that optimising campaigns delivers performance results and creates greater ROI
Increase sales of Hellman’s Grilltopia range
RESULTS
- +74% increase in sales during the two week campaign with optimised digital
campaign. - +45% increase in sales during two week campaign with non optimised campaign
- +41% increase in sales post campaign (12 weeks) with optimised digital campaign
- +33% increase in sales post campaign (12 weeks) with non optimised campaign
DATA
- Route
- Dunnhumby
- Nielson data