Recent case studies

VIOOH_Addison-Lee_case-study.jpg

Addison Lee
through the7stars

 

OBJECTIVES

  • to increase overall bookings

  • build consideration and usage of their booking app

  • position themselves as a premium car service

DATA

  • Route

  • CACI

  • Mobile network data

  • First party audience insight

  • Transport and flight data

 

RESULTS

Addison Lee experienced a strong improvement in perception and brand health as well as increased usage through their booking app.

 
VIOOH_Scrubbd_case-study.jpg

SCRUBD

OBJECTIVES

  • Grow brand awareness amongst key audiences

  • Drive traffic to retail stores and online site

  • Drive sales of SCRUBD

DATA

  • Route

  • TfL data

  • First party audience insight

 

RESULTS

  • In the first week - peak of 100% increase in web traffic

  • In second week - peak of 300% increase to web traffic

 

Hellmans
 

OBJECTIVES

  • Prove that optimising campaigns delivers performance results and creates greater ROI


  • Increase sales of Hellman’s Grilltopia range

RESULTS

  • +74% increase in sales during the two week campaign with optimised digital
    campaign.

  • +45% increase in sales during two week campaign with non optimised campaign

  • +41% increase in sales post campaign (12 weeks) with optimised digital campaign

  • +33% increase in sales post campaign (12 weeks) with non optimised campaign

DATA

  • Route

  • Dunnhumby

  • Nielson data