Recent case studies

VIOOH_Addison-Lee_case-study.jpg

Addison Lee
through the7stars

 

OBJECTIVES

  •  to increase overall bookings
  • build consideration and usage of their booking app
  •  position themselves as a premium car service

DATA

  • Route
  • CACI
  • Mobile network data
  • First party audience insight
  • Transport and flight data
 

RESULTS

Addison Lee experienced a strong improvement in perception and brand health as well as increased usage through their booking app.

 
VIOOH_Scrubbd_case-study.jpg

SCRUBD

OBJECTIVES

  • Grow brand awareness amongst key audiences
  • Drive traffic to retail stores and online site
  • Drive sales of SCRUBD

DATA

  • Route
  • TfL data
  • First party audience insight
 

RESULTS

  • In the first week - peak of 100% increase in web traffic
  • In second week - peak of 300% increase to web traffic
 

Hellmans
 

OBJECTIVES

  • Prove that optimising campaigns delivers performance results and creates greater ROI

  • Increase sales of Hellman’s Grilltopia range

RESULTS

  • +74% increase in sales during the two week campaign with optimised digital
    campaign. 
  • +45% increase in sales during two week campaign with non optimised campaign
  • +41% increase in sales post campaign (12 weeks) with optimised digital campaign
  • +33% increase in sales post campaign (12 weeks) with non optimised campaign

DATA

  • Route
  • Dunnhumby
  • Nielson data