About this campaign
+80% overall mobile retargeting CTR for the DOOH-led omnichannel campaign
Orchard mall inventory, street furniture in CBD Singapore
Yahoo, JCDecaux Singapore
Schroders’ “Beyond Profit” campaign leveraged programmatic DOOH complemented by mobile retargeting capabilities over Yahoo’s omnichannel demand-side platform (DSP) to increase brand awareness, engage the right audiences and influence consumer behaviours.
The campaign ran on peak hours with high footfall traffic, with CBD ads prioritised during office days/ hours, while Orchard ads ran on evenings and weekends – along with the mobile retargeting element.
Research for the campaign saw a huge +80%overall mobile retargeting CTR for the DOOH-led omnichannel campaign.
For full details, download the case study.