About this campaign
Acquiring and expanding customer base
Sydney and Melbourne
JCDecaux Australia and Hivestack
With the goal of acquiring new customers and expanding their customer base, Slack utilised a data-driven approach with programmatic DOOH in Australia’s two largest cities.
Slack used data insights on app downloads and business addresses to inform the best locations to target top ASX-listed business in Central Business District environments.
Download the showcase to find out more information.