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Slack

Promoting flexible working in CBD environments

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About this campaign
Acquiring and expanding customer base
Objective
Sydney and Melbourne
Location
JCDecaux Australia and Hivestack
Partners

With the goal of acquiring new customers and expanding their customer base, Slack utilised a data-driven approach with programmatic DOOH in Australia’s two largest cities.

Slack used data insights on app downloads and business addresses to inform the best locations to target top ASX-listed business in Central Business District environments. 

Download the showcase to find out more information.

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