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Spotify

Targeting commuters on the move

spotify-viooh
spotifyviooh
spotifyviooh
About this campaign
Increase brand awareness on podcasts to commuters
Objective
Melbourne, Sydney, Brisbane, Perth and Adelaide
Location
Vistar Media and JCDecaux Australia
Partners

With lockdown restrictions easing in Australia, Spotify wanted to target commuters on the go throughout the day on their way to places of work and leisure.

Using Vistar Media and JCDecaux screens in the five largest cities in Australia, Spotify launched a programmatic DOOH campaign  focusing on podcasts, covering multiple genres including news and  true crime.

Download the showcase to find out more information.

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