Following the changes within DOOH we asked the burning questions to some of the leading media buyers within the industry - can programmatic DOOH live up to the hype?
Does this mean the end of brand building or is this the beginning of DOOH as an activation channel? How does DOOH fit within the digital ecosystem? Whats next?
In our State of the Nation white paper you’ll read about how programmatic methods offer a more flexible trading model, how outdoor is set for huge growth in the coming years and the challenges that face a fragmented marketplace.
For a snapshot of the full report you can download our summary. This includes our key findings and insights on the role of DOOH today.