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Following the changes within DOOH we asked the burning questions to some of the leading media buyers within the industry - can programmatic DOOH live up to the hype?

 

Does this mean the end of brand building or is this the beginning of DOOH as an activation channel? How does DOOH fit within the digital ecosystem? Whats next?

In our State of the Nation summary report you’ll read about how programmatic methods offer a more flexible trading model , how outdoor is set for huge growth in the coming years and the challenges that face a fragmented marketplace.

 
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Keen to delve even deeper? Access the full interviews and reports from our respondents around the future of DOOH by downloading our full white paper.