What do we do?

We are making out of home more accessible and offer existing and new buyers and sellers a frictionless experience for automated OOH and programmatic digital OOH transactions.

VIOOH gives media buyers a transparent platform that ensures advertising messages are 100% viewable, brand safe and seen by bot free, targeted audiences.

Have a look at our case studies


↳ Find out how to drive business outcomes as a Media Buyer

Access incremental demand as a Media Owner

Would you like to know more? Contact us

 

Product overview

Our full stack platform is a combination of data, technology and audiences and includes:
 

 

VIOOH AUTOMATION

Enables automated planning and trading of out of home inventory and audience impressions.

Includes:

  • inventory data including format and location and first and third party audience data integrated from media owners.
  • inventory availability and set pricing rules which is set and controlled by media owners.
  • allocation engine which schedules and optimises campaigns based on machine learning.
  • compliance reports.

Access via:

  • user interface - a simple to use dashboard which enables media buyers to build and trade their campaigns directly based on KPIs and campaign parameters.
  • API connection from/to existing media buyer planning tools for efficiency and speed to market.
 

VIOOH EXCHANGE

Enables programmatic transactions through our technology and connections to multiple DSP bidders including MediaMath, Adform, AppNexus, Scoota and Adobe Advertising Cloud. 

Includes:

  • real time bidding (RTB)
  • private marketplace (PMP)
  • programmatic guaranteed
 

VIOOH CONTENT

Enables media buyers to schedule and manage dynamic content based on data and inbuilt rules.

Includes:

  • content management system (CMS) to schedule and update content based on geolocations, time of day, day of week, sales, promotions and events.
  • content development kit (CDK) which allows developers to create and integrate real time content for campaigns.
  • proof of play and play out reports.