Case studies

Welcome to our case study portal. Here, you will find all of our latest client campaign success stories.

Campaign objective

Market

Campaign feature

Vertical

Gymshark

UK athletic-wear brand launches across new spectacular screen, in a programmatic first

VIOOH Brand

Programmatic DOOH SSP brand uses prDOOH and mobile to determine brand awareness

Rice Business

US business school launched airport campaign to drive awareness and consideration of MBA program

HP Premium Notebooks

prDOOH campaign leveraging exclusive partnership with retail partner with time/day and audience targeting

On Running

Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first

Magners

Programmatic DOOH with mobile re-targeting, geo-fencing and day-parting

IBM

Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

Times Radio

Showcasing breaking news via programmatic DOOH

M&S Goodmove

A programmatic DOOH media first using first-party in-store data and dynamic creative.

Water World Ocean Park

Footfall Lift Study

Stellantis

Multichannel campaign targeting automotive-interested users

BMW

Reaching an affluent audience with time-targeting

Viktor&Rolf

Luxury perfume brand uses programmatic Digital Out-of-Home to determine brand awareness

HP: Instant Ink

Location-based prDOOH campaign running on screens in close proximity to HP retail locations as well as CTV

Europ Assistance

Programmatic DOOH campaign specifically targeting women 25+

Puma

Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment

BrewDog

Innovative use of prDOOH activating only when the sky was ‘hazy’ to promote Hazy Jane craft beer

Santévet

Real-time purchasing only on DOOH panels defined within a radius around animal shelters, pet shops and vets

Hydrow

Using programmatic DOOH with geofencing and audience targeting

Schoonenberg

Displaying availability of appointments with location-based targeting via programmatic DOOH

Virgin Active

Releasing the power of programmatic in DOOH

Leading British retailer

Promoting new products and increasing footfall to store

Minor Figures

Building brand awareness and increasing sales with programmatic OOH

Auto.NL

Trigger-led campaign based on location, audience and time of day

Jeep

Omnichannel campaign with mobile display, digital audio, programmatic DOOH and connected TV

Bloemenbureau

Pan-European campaign utilising mobile and DOOH

New Look

Programmatic DOOH campaign delivered against four key audience groups

Klarna

Super-flexible, non-guaranteed campaign with an always-on approach

Albert Heijn

Utilising mobile location data to target infrequent customers to visit in-store

Hoka

Programmatic DOOH and mobile campaign

Aspinal

Driving sales and footfall in-store using real-time occupancy in-store data

Nespresso

Driving visitors in-store using dynamic creative and prOOH

LichtBlick

Programmatic DCO campaign for a green energy provider, running on low CO2 emitting screens with dynamic social and political messaging

ASOS

Targeting the e-Retailer's key demographic in London

French Army (L’Armée de Terre)

Targeting 18-34 year olds with a recruitment drive using geographic and affinity programmatic activation

Ghost of Tsushima

The world's first DOOH campaign to target mobile audiences

Nestlé Purina

Cross-media campaign combining programmatic OOH and online audio

Audible

Weather-triggered campaign using in-flight optimisation

CUPRA

Specific audience targeting using programmatic DOOH with time/day parting

ALDI

Driving visitors in-store using dynamic creative and prOOH

Mercedes-Benz

Programmatic campaign with drive-to-store, using client's first-party data

Renault ZOE

Trigger-led campaign based real-time pollution level data

Holmes Place

Geo-targeted campaign around gym locations

Avène Solaire

Targeted campaign activated when UV index was above 3

Oris Watches

Multi-market campaign across the UK and Italy

UGG

Multi-market cross-media campaign across UK and Germany with mobile

LVMH

Omnichannel campaign with contextual creatives plus affinity targeting and budget optimisation

Dulux

Weather-triggered dynamic creatives

Schroders

Omnichannel campaign with time/day targeting and mobile retargeting

Tourism Tasmania Off Season 2022 (AU)

A cross-channel campaign to drive visits to Tasmania during winter.

Tourism Tasmania

Flexible campaign with measurement across mobile devices for footfall

QoQa

Large-scale branding campaign using real-time data

Bake Off Italia

Precise day/hour targeting

Warner Bros

Promoting LEGO Movie 2

bwin

Dynamic creative optimisation campaign generating odds for football matches

Crack'd

A multichannel campaign comprising programmatic OOH, mobile and CTV

Deliveroo

Based around restaurant locations

Meetic

Ultra-targeted, contextual programmatic with real-time bidding

Diageo

Weather-targeting triggered campaign to promote Belsazar, a wine aperitif from Diageo

Burger King

Combining proximity, audience targeting and in-flight optimisation to drive in-store visits

Adidas

Weather-trigger based programmatic campaign

Orange Bank

Programmatic OOH campaign optimised in real-time with ultra-targeted broadcast

Slack

Promoting flexible working in CBD environments

Foundation Against Cancer

Programmatic DOOH campaign activated when the UV index was greater than 3

Spotify

Targeting commuters on the move

Sixt

Targeting travellers at premium sites nationwide, including airports

Coca Cola

Test and learn approach for the brand using programmatic DOOH

Delivering individual player creatives to screens around their hometown using panel-based DCO – a media first

Moco Museum

Tracking traffic, trends and audiences with real-time reporting

La Banque Postale

Omnichannel campaign with affinity activation and location data to drive audiences to store

Otto

Creatives delivered real-time to audiences against the client's 1st party data

Introducing VIOOH Trading Manager