Case Studies | Out-of-Home Advertising Examples

Case studies

Welcome to our case study portal. Here, you will find all of our latest client campaign success stories, featuring OOH and DOOH advertising examples that highlight effective strategies and innovative approaches.

Campaign objective

Market

Campaign feature

Vertical

Mars: Extra Gum

Large-scale Gen-Z targeted pDOOH campaign across key urban rail hubs

HSBC

Data-driven pDOOH campaign targeting international travellers

Unilever: Magnum / Twister

Multi-channel programmatic DOOH campaign to drive awareness

FREENOW UK

Multi-channel campaign with a data-driven approach

Visa

Multi-channel programmatic DOOH campaign to drive awareness

KitKat

Large scale programmatic DOOH campaign across four provinces

Air Canada

Multi-channel campaign leveraging programmatic DOOH, social media engagement, print and strategic partnerships

Los Cabos

Premier travel destination uses programmatic digital out-of-home to increase brand awareness and consideration

Don Julio

Programmatic DOOH campaign combining Dynamic Creative Optimisation and flight data

tombola

tombola hits the jackpot with first programmatic DOOH campaign

Randstad

Programmatic DOOH campaign combining visibility and proximity

Nespresso

Multi-channel campaign with programmatic DOOH, social and CTV

SIXT

Targeting travellers at premium sites nationwide, including airports

Italianni's

Programmatic DOOH campaign to drive restaurant visits

ByteSIM

Cross-border eSIM provider used programmatic DOOH for call-to-action campaign

Giga

Contextually relevant programmatic DOOH based on real-time weather information

win2day

Programmatic DOOH campaign utilising DCO to showcase real-time betting odds

Ria

Programmatic DOOH campaign using real-time flight data

Luxury Fragrance Brand

Leading luxury fragrance brand uses programmatic DOOH to increase sales

Michael Kors

Multi-country programmatic DOOH campaign

Biltema

Proximity targeted campaign to boost foot traffic to stores

Byfesten

Dynamic DOOH drives engagement for music festival in Norway

Guinness

Weather-triggered campaign using time-targeting

Mars©

Multi-channel campaign with weather-targeting and day-parting

KFC

Location-based programmatic DOOH campaign to drive app downloads

Rice Business

US business school launched airport campaign to drive awareness and consideration of MBA program

Kayak

Travel brand launched airport campaign to drive awareness to flyers

Dell

Programmatic DOOH campaign running on mobile and desktop

Columbia

Weather-based triggered programmatic DOOH campaign

Ecovidrio

Location-based campaign with mobile retargeting

Mazda

Driving product awareness using programmatic DOOH

Santander

Financial provider uses programmatic Digital-Out-Of-Home to increase awareness of Corporate Commercial Banking

FREENOW

Data-driven programmatic DOOH campaign

Zalando

Audience-based programmatic DOOH campaign

BYD

The programmatic DOOH campaign that hits the mark

Audi

Location-based buy driving consumers to nearby Audi stores

American Express

Multi-channel campaign combining programmatic DOOH and mobile retargeting

Australian Museum

Location-based campaign

Pepsi

Location-based campaign with time-targeting

Dior

Driving awareness and foot traffic using programmatic DOOH

Gucci

Luxury designer brand uses programmatic Digital-Out-Of-Home to drive footfall to event

Banana Boat

Targeted campaign activated when UV index was above 2

World Gold Council

Large-scale global programmatic campaign across prDOOH and social

Piper-Heidsieck

Location-based campaign running on screens in Monoprix retail stores

Campanile

Programmatic DOOH campaign with time/day parting and mobile re-targeting

England & Wales Cricket Board (ECB)

Programmatic DOOH campaign with location-based DCO to display local live scores

Bayer

Location-based campaign with dynamic creatives and in-flight optimisation

Sun Life Hong Kong

First client to activate the Flight Activated Ad Campaign (FAAC) feature in Hong Kong International Airport

Douglas

Programmatic DOOH with use of 3D creative

Fiat

Targeting urbanites in large city centres with prDOOH

Gymshark

UK athletic-wear brand launches across new spectacular screen, in a programmatic first

VIOOH Brand

Programmatic DOOH SSP brand uses prDOOH and mobile to determine brand awareness

HP Premium Notebooks

prDOOH campaign leveraging exclusive partnership with retail partner with time/day and audience targeting

On Running

Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first

Magners

Programmatic DOOH with mobile re-targeting, geo-fencing and day-parting

IBM

Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

Times Radio

Showcasing breaking news via programmatic DOOH

M&S Goodmove

A programmatic DOOH media first using first-party in-store data and dynamic creative.

Water World Ocean Park

Footfall Lift Study

Stellantis

Multichannel campaign targeting automotive-interested users

BMW

Reaching an affluent audience with time-targeting

Viktor&Rolf

Luxury perfume brand uses programmatic Digital Out-of-Home to determine brand awareness

HP: Instant Ink

Location-based prDOOH campaign running on screens in close proximity to HP retail locations as well as CTV

Europ Assistance

Programmatic DOOH campaign specifically targeting women 25+

Puma

Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment

BrewDog

Innovative use of prDOOH activating only when the sky was ‘hazy’ to promote Hazy Jane craft beer

Santévet

Real-time purchasing only on DOOH panels defined within a radius around animal shelters, pet shops and vets

Hydrow

Using programmatic DOOH with geofencing and audience targeting

Schoonenberg

Displaying availability of appointments with location-based targeting via programmatic DOOH

Virgin Active

Releasing the power of programmatic in DOOH

Leading British retailer

Promoting new products and increasing footfall to store

Minor Figures

Building brand awareness and increasing sales with programmatic OOH

Auto.NL

Trigger-led campaign based on location, audience and time of day

Jeep

Omnichannel campaign with mobile display, digital audio, programmatic DOOH and connected TV

Bloemenbureau

Pan-European campaign utilising mobile and DOOH

New Look

Programmatic DOOH campaign delivered against four key audience groups

Klarna

Super-flexible, non-guaranteed campaign with an always-on approach

Albert Heijn

Utilising mobile location data to target infrequent customers to visit in-store

Hoka

Programmatic DOOH and mobile campaign

Aspinal

Driving sales and footfall in-store using real-time occupancy in-store data

Nespresso

Driving visitors in-store using dynamic creative and prOOH

LichtBlick

Programmatic DCO campaign for a green energy provider, running on low CO2 emitting screens with dynamic social and political messaging

ASOS

Targeting the e-Retailer's key demographic in London

French Army (L’Armée de Terre)

Targeting 18-34 year olds with a recruitment drive using geographic and affinity programmatic activation

Ghost of Tsushima

The world's first DOOH campaign to target mobile audiences

Nestlé Purina

Cross-media campaign combining programmatic OOH and online audio

Audible

Weather-triggered campaign using in-flight optimisation

CUPRA

Specific audience targeting using programmatic DOOH with time/day parting

ALDI

Driving visitors in-store using dynamic creative and prOOH

Mercedes-Benz

Programmatic campaign with drive-to-store, using client's first-party data

Renault ZOE

Trigger-led campaign based real-time pollution level data

Holmes Place

Geo-targeted campaign around gym locations

Avène Solaire

Targeted campaign activated when UV index was above 3

Oris Watches

Multi-market campaign across the UK and Italy

UGG

Multi-market cross-media campaign across UK and Germany with mobile

LVMH

Omnichannel campaign with contextual creatives plus affinity targeting and budget optimisation

Dulux

Weather-triggered dynamic creatives

Schroders

Omnichannel campaign with time/day targeting and mobile retargeting

Tourism Tasmania Off Season 2022 (AU)

A cross-channel campaign to drive visits to Tasmania during winter.

Tourism Tasmania

Flexible campaign with measurement across mobile devices for footfall

Introducing VIOOH Trading Manager