STATE OF THE NATION
What’s next for programmatic DOOH?
VIOOH partnered with MTM to survey 1,000 agency and advertising executives across Australia, the US, UK, Germany and France on their perceptions of programmatic digital out-of-home (DOOH), their approaches to planning and buying, comparisons to other media, and the future of programmatic DOOH.
These white papers discuss some of the big questions for programmatic DOOH for today and in the future, including: How comfortable – and knowledgeable – are digital and OOH media professionals on programmatic DOOH and its benefits? How will investment levels change for this channel in the future? What barriers need to be overcome to facilitate further adoption and growth?
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