Amplify your omnichannel strategy. Reach your audiences on-the-go.
Our DOOH SSP is called VIOOH Trading Manager. It targets your campaigns to your audiences in brand-safe advertising environments.
Your audience awaits
Your ad spend is precious.
So is reaching your audiences that matter most; wherever they are across the globe.
Are you from a...
Two channels, double the effect
Find out how our Programmatic and Direct channels deliver stronger results at lower costs, backed by real-time performance data and measurement attribution.
Trading partners
DSPs activate campaigns by targeting pre-defined audience groups or in response to real-time triggers.
Inventory and buying methodology
Inventory is bought in real-time trading auctions via Programmatic Guaranteed or Non-Guaranteed methods.
Omnichannel synergy
Include pDOOH in your omnichannel strategy to extend campaign reach and achieve truly holistic targeting, trading and optimisation.
Trigger led targeting
React to changing conditions and optimise budgets with trigger-based targeting (news events, locations and weather) to provide brands with specific opportunities to start or stop buying.
Flexibility
Choose when, where and how many impressions to buy and execute in real-time. Non-Guaranteed deals mean there are no upfront commitments so you can shift budgets or upweight in-flight.
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Performance
View live delivery and optimise trading to drive higher campaign performance. Shift spend into focus areas and measure attribution mid-flight using footfall, brand effect and sales uplift.
Trading partners
Purchase directly from Media Owners, Specialists or Agencies.
Inventory and buying methodology
Inventory is purchased in advance and immediately secured.
Omnichannel synergy
Manually plan your digital OOH activity with the Media Owner to align with other purchased channels.
Trigger led targeting
Build contextually relevant messaging, within predefined schedules, to take advantage of pre-planned events or weather conditions based on locations or audiences.
Flexibility
Predefine and guarantee your campaign activity and specify when to display your message.
Performance
Measure attribution with post-campaign DOOH methods such as footfall, brand effect, and sales uplift.
Industry recognition
We're an award winning supply-side platform which has been recognised globally from Campaign Tech Awards to AMMA.
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DSPs
Agencies & Brands
Premium Locations, Global Engagement
Our partnerships with premium out-of-home Media Owners create a powerful network that bring your digital campaign strategies to life.
Premium inventory on a global scale
Access premium OOH inventory through VIOOH's network of Media Owner partners and reach diverse audiences across 34+ key markets including Australia, France, Germany, UK, US and more!
More transparency, greater results
100% of your campaign budget goes to media buying. Reach your audiences at the right time and influence consumer behaviour at all stages of the buyer journey.
Technology
Our dedicated pDOOH team combine expertise and passion to find you the most effective fit for your clients and brands.
We've got your back
Our pDOOH DSP specialists help you master programmatic advertising to maximise your ad spend, supporting you across product, operational and commercial opportunities.
Find a resource for you
Guide
Guide
One-pagers
Ad spend, spent right
No matter where your audience is, your messaging is delivered in high impact, high visibility and brand-safe locations. Our DOOH SSP platform connects you to over 99,000+ screens, bringing you extensive reach across a variety of OOH formats.
Where creativity plays and data delivers
Marry up when, where and how audiences are exposed to your DOOH messaging with real-time data to ensure every word, image and dollar works hardest for you.
Seamless campaign management
Use instant insights for more meaningful impact. pDOOH reaches audiences on the move, adapting dynamically to real-life triggers like news events, time, weather and location for a curated and customised brand experience.
Embrace flexibility
Manage when, where, and how many impressions you buy. Automatically optimise your campaign to capitalise on performance peaks and troughs.
Precise targeting
Pair your 1st party data with our proprietary, smart-decisioning technology to enhance your pDOOH strategy with pinpoint targeting and real-time optimisation.
Global presence
Tap into the global reach of the world’s leading media owner inventory portfolio, with exclusive access to JCDecaux formats.
Learn from the Experts
One-pagers
Guide
One-pagers
Video
Programmatic Perspectives: JCDecaux Netherlands
Catch a glimpse of our latest 'Programmatic Perspectives' episode with JCDecaux NL! Join James Louisse, Head of Programmatic, and Jerry Putters, Senior Digital Business Developer, as they reveal the hottest screens and locations lighting up the Netherlands.