Your audience awaits
Your ad spend is precious. So too is reaching the audiences that matter. Flexibility on a global scale, and making sure programmatic budgets are used responsively makes every campaign a showstopper.
Unified messaging across channels for the ultimate brand experience
We deliver campaigns in a brand-safe advertising environment, targeting diverse audiences and reaching them on-the-go through our innovative SSP DOOH platform.
Two channels, double the effect
See how our programmatic and direct channels mean more bang, less buck for your fully adaptable campaigns while also providing DOOH analytics.
Trading partners
DSPs, using segmentation to target precise
groups or against certain triggers
Inventory and buying methodology
All inventory bought in real-time or near real-time. Programmatic guaranteed & non-guaranteed
Omni-channel synergy
Synergise your strategy across multiple digital channels (including OOH for truly holistic targeting, trading and optimisation.
Trigger led targeting
React to ever-changing conditions with trigger-based targeting and trading. Providing brands with a clear opportunity to start/stop buying based on trigger conditions being met, to optimise budgets. Triggers include promotions, news, audiences and consumer journeys, locations, weather and environmental conditions, time and moments.
Flexibility
Choose when, where and how many impressions you buy. Opportunity to buy in near-real time. With non-guaranteed deals, there are no upfront commitments nor predefined schedules, optimise and upweight in-flight.
Mobile and digital OOH
Leverage the affinity of digital OOH and mobile, through geotargeting, movement tracking, retargeting and sequential messaging.
Performance
Compare live results and optimise to drive higher campaign performance and index spend into focus areas that are delivering. Measure attribution in DOOH marketing mid-flight using the same methods as other digital channels such as footfall brand effect and sales uplift.
Transparency
No platform commissions or fees for demand partners when they buy using our VIOOH Exchange. 100% of media spend goes on the campaign. See exactly where and when your campaign was displayed.
Data-driven decisioning
Use your DSP’s first and/or third-party data sets for complete control of your targeting and decisioning strategy. Measure in-flight metrics to optimise and adapt your buying parameters as conditions change.
Trading partners
Direct trade via media owners, specialists and agencies.
Inventory and buying methodology
All inventory bought in advance. Automated guaranteed.
Omnichannel synergy
Plan your digital OOH campaign manually with the media owner to align with other digital channels planning.
Trigger led targeting
Within predefined schedules, you can adapt your copy to take advantage of pre-planned events and weather conditions. Build contextually relevant content based on locations and audiences.
Flexibility
Predefined guaranteed periods of time and specified days to display your message.
Digital OOH and mobile
Leverage the affinity of digital OOH and mobile through retargeting and sequential messaging.
Performance
Measure attribution in DOOH analytics post-campaign using methods aligned with other digital channels such as footfall, brand effect, and sales uplift.
Transparency
The screens and formats are guaranteed (known) for campaign duration. See exactly where and when your campaign was displayed
Data-driven decisioning
Use media owner data and first-party client/agency data to target audiences.
We're global
VIOOH is a world-leading supply side platform (SSP) working with the most significant demand-side platforms (DSPs) in the fast-growing global programmatic OOH sector. We currently trade programmatically in 19 markets, with more to follow.
Don't just take our word for it, hear it from our clients
“The VIOOH team is very responsive and we appreciate those efforts.”
“We work very well with the VIOOH exchange team through the JCD inventory in MX and BR”
DOOH and mobile amplify one another to create supercharged campaigns
Geo-targeting, movement tracking, retargeting & sequential messaging are all made possible by bringing SSP DOOH and mobile together.
