This is how VIOOH does it:
Reach further. Hit harder
Zero buy-side commission
Full and clear evaluation
Enabling programmatic transactions
Our partnerships with over 30 global DSPs enable programmatic transactions of OOH media on the VIOOH platform.
VIOOH Exchange offers:
- Guaranteed and non-guaranteed programmatic transactions
- Private marketplaces (PMP)
- Real-time bidding (up to 10 seconds prior)
- Exclusive programmatic access to premium OOH inventory in markets across the world
- Inventory from JCDecaux – the world’s #1 OOH media owner - and APG in Switzerland
We are partnered with the following DSPs
VIOOH the benefits
For advertisers and agencies:
Use existing audience data
With VIOOH Exchange, you can plan and buy premium, global DOOH inventory across transport, street furniture, airports and other media environments, directly from your DSP.
Eliminate audience fraud
The nature of OOH makes it virtually fraud-proof. The issues that plague display advertising such as bots don’t apply here. Our scrupulous creative moderation process makes fraud even less likely and ensures your brand and your evaluation data are authentic.
Maximise campaign effectiveness
With VIOOH Exchange you can react in real-time to audience behaviours, events, the weather, the time of day (or night), and more. And by enabling you to easily integrate OOH with other digital channels, you ensure that your whole campaign is more impactful and more effective. VIOOH tells you exactly where your ad messages have played – right down to specific frame locations. That means you’ll have data showing precisely who you’ve reached – when and where – allowing you to analyse the effectiveness of individual messages and campaigns.
Agreed impressions. Agreed audiences
We apply a viewed or viewable base-impressions methodology, authorised by industry bodies. This guarantees that whatever impressions and whichever audiences we have agreed on, are delivered.
Optimise OOH usage
VIOOH Automation works hard for media owners and for media buyers.
If you own the media, we know that you’ll always be looking for ways to maximise your processes to drive efficiencies. From automated planning to direct sales, reshuffling of paper and digital OOH inventory, VIOOH Automation just gets on with the job. And thanks to ongoing machine-learning, efficiency incrementally improves as time goes on.
If you’re on the media buying side, you can build and trade your campaigns direct, accessing VIOOH Automation via the simple-to-use dashboard. There’s also an API connection to and from your existing planning tools. Simply set your KPIs and campaign parameters and start driving truly effective campaigns that will delight your clients.
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