Two channels, double the effect
See how our programmatic and direct channels mean more bang, less buck for your fully adaptable campaigns.
![VIOOH_Icons_Inclusive](https://www.viooh.com/hs-fs/hubfs/Imported%20images/VIOOH_Icons_Inclusive.png?width=82&height=82&name=VIOOH_Icons_Inclusive.png)
Trading partners
DSPs, using segmentation to target precise
groups or against certain triggers
![VIOOH_Icon_02_Impression_Insight_Vision_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Impression_Insight_Vision_RGB.png?width=132&height=82&name=VIOOH_Icon_02_Impression_Insight_Vision_RGB.png)
Inventory and buying methodology
All inventory bought in real-time or near real-time. Programmatic guaranteed & non-guaranteed
![VIOOH_Icon_02_Focus_Target audience_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Focus_Target%20audience_RGB.png?width=82&height=82&name=VIOOH_Icon_02_Focus_Target%20audience_RGB.png)
Omni-channel synergy
Synergise your strategy across multiple digital channels (including OOH for truly holistic targeting, trading and optimisation.
![VIOOH_Icon_02_Performance_Impact_Influence_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Performance_Impact_Influence_RGB.png?width=82&height=81&name=VIOOH_Icon_02_Performance_Impact_Influence_RGB.png)
Trigger led targeting
React to ever-changing conditions with trigger-based targeting and trading. Providing brands with a clear opportunity to start/stop buying based on trigger conditions being met, to optimise budgets. Triggers include promotions, news, audiences and consumer journeys, locations, weather and environmental conditions, time and moments.
![VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png?width=100&height=82&name=VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png)
Flexibility
Choose when, where and how many impressions you buy. Opportunity to buy in near-real time. With non-guaranteed deals, there are no upfront commitments nor predefined schedules, optimise and upweight in-flight.
![VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png?width=130&height=82&name=VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png)
Mobile and digital OOH
Leverage the affinity of digital OOH and mobile, through geotargeting, movement tracking, retargeting and sequential messaging.
![VIOOH_Icon_01_Make it happen_RGB-1](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_01_Make%20it%20happen_RGB-1.png?width=55&height=82&name=VIOOH_Icon_01_Make%20it%20happen_RGB-1.png)
Performance
Compare live results and optimise to drive higher campaign performance and index spend into focus areas that are delivering. Measure attribution in digital OOH mid-flight using the same methods as other digital channels such as footfall brand effect and sales uplift.
![VIOOH_Icon_02_Support_Trust_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Support_Trust_RGB.png?width=87&height=82&name=VIOOH_Icon_02_Support_Trust_RGB.png)
Transparency
No platform commissions or fees for demand partners when they buy using our VIOOH Exchange. 100% of media spend goes on the campaign. See exactly where and when your campaign was displayed.
![VIOOH_Icon_02_Effective_Data driven campaign_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png?width=97&height=82&name=VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png)
Data-driven decisioning
Use your DSP’s first and/or third-party data sets for complete control of your targeting and decisioning strategy. Measure in-flight metrics to optimise and adapt your buying parameters as conditions change.
![VIOOH_Icons_Inclusive](https://www.viooh.com/hs-fs/hubfs/Imported%20images/VIOOH_Icons_Inclusive.png?width=82&height=82&name=VIOOH_Icons_Inclusive.png)
Trading partners
Direct trade via media owners, specialists and agencies.
![VIOOH_Icon_02_Impression_Insight_Vision_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Impression_Insight_Vision_RGB.png?width=132&height=82&name=VIOOH_Icon_02_Impression_Insight_Vision_RGB.png)
Inventory and buying methodology
All inventory bought in advance. Automated guaranteed.
![VIOOH_Icon_02_Focus_Target audience_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Focus_Target%20audience_RGB.png?width=82&height=82&name=VIOOH_Icon_02_Focus_Target%20audience_RGB.png)
Omnichannel synergy
Plan your digital OOH campaign manually with the media owner to align with other digital channels planning.
![VIOOH_Icon_02_Performance_Impact_Influence_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Performance_Impact_Influence_RGB.png?width=83&height=82&name=VIOOH_Icon_02_Performance_Impact_Influence_RGB.png)
Trigger led targeting
Within predefined schedules, you can adapt your copy to take advantage of pre-planned events and weather conditions. Build contextually relevant content based on locations and audiences.
![VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png?width=100&height=82&name=VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png)
Flexibility
Predefined guaranteed periods of time and specified days to display your message.
![VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png?width=130&height=82&name=VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png)
Digital OOH and mobile
Leverage the affinity of digital OOH and mobile through retargeting and sequential messaging.
![VIOOH_Icon_01_Make it happen_RGB-1](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_01_Make%20it%20happen_RGB-1.png?width=55&height=82&name=VIOOH_Icon_01_Make%20it%20happen_RGB-1.png)
Performance
Measure attribution in digital OOH post-campaign using methods aligned with other digital channels such as; footfall, brand effect and sales uplift.
![VIOOH_Icon_02_Support_Trust_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Support_Trust_RGB.png?width=87&height=82&name=VIOOH_Icon_02_Support_Trust_RGB.png)
Transparency
The screens and formats are guaranteed (known) for campaign duration. See exactly where and when your campaign was displayed
![VIOOH_Icon_02_Effective_Data driven campaign_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png?width=97&height=82&name=VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png)
Data-driven decisioning
Use media owner data and first-party client/agency data to target audiences.
![VIOOH_Icons_Inclusive](https://www.viooh.com/hs-fs/hubfs/Imported%20images/VIOOH_Icons_Inclusive.png?width=82&height=82&name=VIOOH_Icons_Inclusive.png)
Trading partners
DSPs, using segmentation to target precise
groups or against certain triggers
![VIOOH_Icon_02_Impression_Insight_Vision_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Impression_Insight_Vision_RGB.png?width=132&height=82&name=VIOOH_Icon_02_Impression_Insight_Vision_RGB.png)
Inventory and buying methodology
All inventory bought in real-time or near real-time. Programmatic guaranteed & non-guaranteed
![VIOOH_Icon_02_Focus_Target audience_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Focus_Target%20audience_RGB.png?width=82&height=82&name=VIOOH_Icon_02_Focus_Target%20audience_RGB.png)
Omni-channel synergy
Synergise your strategy across multiple digital channels (including OOH for truly holistic targeting, trading and optimisation.
![VIOOH_Icon_02_Performance_Impact_Influence_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Performance_Impact_Influence_RGB.png?width=82&height=81&name=VIOOH_Icon_02_Performance_Impact_Influence_RGB.png)
Trigger led targeting
React to ever-changing conditions with trigger-based targeting and trading. Providing brands with a clear opportunity to start/stop buying based on trigger conditions being met, to optimise budgets. Triggers include promotions, news, audiences and consumer journeys, locations, weather and environmental conditions, time and moments.
![VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png?width=100&height=82&name=VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png)
Flexibility
Choose when, where and how many impressions you buy. Opportunity to buy in near-real time. With non-guaranteed deals, there are no upfront commitments nor predefined schedules, optimise and upweight in-flight.
![VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png?width=130&height=82&name=VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png)
Mobile and digital OOH
Leverage the affinity of digital OOH and mobile, through geotargeting, movement tracking, retargeting and sequential messaging.
![VIOOH_Icon_01_Make it happen_RGB-1](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_01_Make%20it%20happen_RGB-1.png?width=55&height=82&name=VIOOH_Icon_01_Make%20it%20happen_RGB-1.png)
Performance
Compare live results and optimise to drive higher campaign performance and index spend into focus areas that are delivering. Measure attribution in digital OOH mid-flight using the same methods as other digital channels such as footfall brand effect and sales uplift.
![VIOOH_Icon_02_Support_Trust_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Support_Trust_RGB.png?width=87&height=82&name=VIOOH_Icon_02_Support_Trust_RGB.png)
Transparency
No platform commissions or fees for demand partners when they buy using our VIOOH Exchange. 100% of media spend goes on the campaign. See exactly where and when your campaign was displayed.
![VIOOH_Icon_02_Effective_Data driven campaign_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png?width=97&height=82&name=VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png)
Data-driven decisioning
Use your DSP’s first and/or third-party data sets for complete control of your targeting and decisioning strategy. Measure in-flight metrics to optimise and adapt your buying parameters as conditions change.
![VIOOH_Icons_Inclusive](https://www.viooh.com/hs-fs/hubfs/Imported%20images/VIOOH_Icons_Inclusive.png?width=82&height=82&name=VIOOH_Icons_Inclusive.png)
Trading partners
Direct trade via media owners, specialists and agencies.
![VIOOH_Icon_02_Impression_Insight_Vision_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Impression_Insight_Vision_RGB.png?width=132&height=82&name=VIOOH_Icon_02_Impression_Insight_Vision_RGB.png)
Inventory and buying methodology
All inventory bought in advance. Automated guaranteed.
![VIOOH_Icon_02_Focus_Target audience_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Focus_Target%20audience_RGB.png?width=82&height=82&name=VIOOH_Icon_02_Focus_Target%20audience_RGB.png)
Omnichannel synergy
Plan your digital OOH campaign manually with the media owner to align with other digital channels planning.
![VIOOH_Icon_02_Performance_Impact_Influence_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Performance_Impact_Influence_RGB.png?width=83&height=82&name=VIOOH_Icon_02_Performance_Impact_Influence_RGB.png)
Trigger led targeting
Within predefined schedules, you can adapt your copy to take advantage of pre-planned events and weather conditions. Build contextually relevant content based on locations and audiences.
![VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png?width=100&height=82&name=VIOOH_Icon_02_Control_Tailored_Flexible_Optimised_RGB.png)
Flexibility
Predefined guaranteed periods of time and specified days to display your message.
![VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png?width=130&height=82&name=VIOOH_Icon_02_Campaign_Omni-Channel_Agnostic_RGB.png)
Digital OOH and mobile
Leverage the affinity of digital OOH and mobile through retargeting and sequential messaging.
![VIOOH_Icon_01_Make it happen_RGB-1](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_01_Make%20it%20happen_RGB-1.png?width=55&height=82&name=VIOOH_Icon_01_Make%20it%20happen_RGB-1.png)
Performance
Measure attribution in digital OOH post-campaign using methods aligned with other digital channels such as; footfall, brand effect and sales uplift.
![VIOOH_Icon_02_Support_Trust_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Support_Trust_RGB.png?width=87&height=82&name=VIOOH_Icon_02_Support_Trust_RGB.png)
Transparency
The screens and formats are guaranteed (known) for campaign duration. See exactly where and when your campaign was displayed
![VIOOH_Icon_02_Effective_Data driven campaign_RGB](https://www.viooh.com/hs-fs/hubfs/VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png?width=97&height=82&name=VIOOH_Icon_02_Effective_Data%20driven%20campaign_RGB.png)
Data-driven decisioning
Use media owner data and first-party client/agency data to target audiences.
Don't just take our word for it, hear it from our clients
![](https://www.viooh.com/hs-fs/hubfs/Buyers%20page/Yahoo%20logo.png?width=200&name=Yahoo%20logo.png)
“VIOOH is a hands-on partner that’s always looking to move the needle for us. The team provides excellent service at a global level, working on everything from regional campaigns to those that cross borders. ”
Stephanie Gutnik Global Head of DOOH, Yahoo DSP
![](https://www.viooh.com/hs-fs/hubfs/Imported%20sitepage%20images/image1-3.png?width=200&name=image1-3.png)
“We have a long and strong partnership with VIOOH which began when we worked closely with the VIOOH tech team across the first half of 2018, ahead of what was a very exciting launch. VIOOH has been and remains an extremely supportive partner.”
James Booth Chief Executive Officer, Scoota
![](https://www.viooh.com/hs-fs/hubfs/Imported%20sitepage%20images/Adomni%20logo-2.jpeg?width=200&name=Adomni%20logo-2.jpeg)
“The VIOOH team has been a pleasure to work with and they have supported us every step along the way. ”
Nic Babb SVP of Product, Adomni
Let's talk
Speak with our sales team and uncover the power of programmatic OOH.