We connect business.
VIOOH launched in 2018. From our headquarters in London, we connect media buyers and sellers across the globe using a custom, full-stack IT platform. We’ve built partnership agreements with more than 30 DSPs, and programmatic access to premium OOH inventory.
VIOOH launched in 2018. From our headquarters in London, we connect media buyers and sellers across the globe using a custom, full-stack IT platform. We’ve built partnership agreements with more than 30 DSPs, and programmatic access to premium OOH inventory.
We have a team of experts with an absolute treasure-trove of expertise acquired at the world’s leading OOH media and tech companies. Every last one of us is passionate about driving innovation in the OOH sector. We’ve achieved a lot since 2018, but we know we’ve only scratched the surface in this rapidly-evolving space.
No-one is better placed than VIOOH to serve media owners and media buyers. We know that owners want to maximise the commercial effectiveness of their assets. And that buyers want to get absolute maximum ROI. These interests are entirely compatible, because advertising that gets results works for everyone.
Financially backed by the world’s #1 out of home company JCDecaux, VIOOH offers an integrated platform to provide automation and programmatic trading for the benefit of the whole sector, incorporating JCDecaux and third party media sellers, as well as buyers.
The platform provides advertisers and agencies with an enhanced value proposition for Out-of-Home, allowing audience-led planning and trading including the ability to plan the OOH digital screen alongside the mobile screen. VIOOH is able to incorporate many data sources and relies on machine learning algorithms to improve the targeting and the effectiveness of the advertising campaigns. Out-of-Home being by nature a “one to many” media, VIOOH is almost natively GDPR compliant and therefore will always comply strictly with personal data protection rules to safeguard citizens and users.
