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ASOS

Targeting the e-Retailer's key demographic in London

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ASOS 1
ASOS 2
About this campaign
+1% increase in overall market share post-campaign
Results
Roadside across various London boroughs and nationwide in the UK
Location
JCDecaux UK
Partners

For their summer campaign, ASOS wanted to reach their fashion conscious audience. Using a programmatic guaranteed approach, a dynamic campaign was delivered to roadside inventory across various London boroughs shown to be receptive to the key demographic, as well as nationwide. 

This campaign saw amazing results, with a +10% uplift in brand awareness, as well as +1% increase in overall market consideration! 

For full details, download the case study. 

 

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