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Deliveroo
Based around restaurant locations
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About this campaign
Drive traffic to site and app usage
Objective
Geolocations around restaurants
Location
The Trade Desk and JCDecaux UK
Partners
Deliveroo wanted to drive traffic to their site and increase app usage. They have joint promotions with selected restaurants.
For this campaign they targeted specific geolocations where they are delivering food. Using The Trade Desk, they used location and audience data to direct their buying decisioning to drive campaign effectiveness.