VIOOH has partnered with international research and strategy agency, MTM, to survey advertisers and agencies across the United Arab Emirates, Qatar and Saudi Arabia to learn about the current state of the nation of programmatic DOOH (pDOOH) advertising - the first in-depth pDOOH research for the region. 

In partnership with The Drum, we are delighted to share our exclusive livestream recording, where we unpacked insights from VIOOH's 2026 State of the Nation Middle East white paper - the first-ever research into programmatic DOOH for the region.