Tourism Tasmania

Flexible campaign with measurement across mobile devices for footfall

Tourism Tasmania Header Image
Tourism Tasmania 2
Tourism Tasmania 4
Tourism Tasmania 5
Tourism Tasmania 1
About this campaign
Encourage visitors to travel to Tasmania
Objective
Sydney, Melbourne, Brisbane, Adelaide, Perth
Location
JCDecaux, Matterkind, Initiative
Partners

JCDecaux optimised panel selection to two specified audience segments for Tourism Tasmania, with the client enabling programmatic flexibility to control impressions and spend in real-time due to potential COVID-19 restrictions. As a result, they were able to restrict spend in certain postcodes around the lockdowns in line with announcements being made.

Matterkind also engaged their mobility partner (Lifesight) who pooled together device ID’s to measure footfall to the island of Tasmania over a three-month window.

The results saw a +10% increase in brand uplift for Tourism Tasmania as well as a huge +32% uplift in consideration.

Download the case study for full details.

More Case Studies

Nestlé Purina

Dulux

Otto

Mars Exchange

Qoqa

Nespresso

Bloemenbureau

Bake Off Italia

Moco Museum

Ghost of Tsushima

Renault Zoe

Auto.NL

Minor Figures

Virgin Active

Adidas

Leading British Retailer

Lego Movie 2

Deliveroo