Warner Brothers

Promoting LEGO Movie 2

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About this campaign
Promote the new LEGO movie
Objective
Across the United Kingdom
Location
Outmoove and Adsquare
Partners

Warner Brothers wanted to create a memorable campaign ahead of the launch of their new
film Lego Movie 2. 

Targeting families ahead of the release date, we helped run a programmatic national OOH campaign with inventory in rail, street furniture and malls. This campaign also used mobile to define the audience through Adsquare, of women aged 25+ with children. 

This campaign delivered 70%> against the target audience, and the exposure drove a 5% uplift in footfall against a sample of 1M+ exposed devices. Finally, there were over 74,000 incremental visits to watch the movie!

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