Warner Brothers

Promoting LEGO Movie 2

Case Study header (2)
About this campaign
Promote the new LEGO movie
Across the United Kingdom
Outmoove and Adsquare

Warner Brothers wanted to create a memorable campaign ahead of the launch of their new
film Lego Movie 2. 

Targeting families ahead of the release date, we helped run a programmatic national OOH campaign with inventory in rail, street furniture and malls. This campaign also used mobile to define the audience through Adsquare, of women aged 25+ with children. 

This campaign delivered 70%> against the target audience, and the exposure drove a 5% uplift in footfall against a sample of 1M+ exposed devices. Finally, there were over 74,000 incremental visits to watch the movie!

Case Studies

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam

Case study Title

Case study Title

Case study Title