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Power up your DOOH campaigns with VIOOH

The partner to supercharge your programmatic buy
VIOOH is a leading premium global digital out-of-home supply side platform. We power media owners to deliver effective prDOOH in an innovative way, ensuring advertisers reach targeted consumers in a brand-safe, broadcast medium, and by maximizing the campaign efficiency.
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What do we do? 

VIOOH delivers results-driven outcomes for advertisers. With increased competition for ad spend, our flexible and efficient global solution is enabling more advertisers to include DOOH in their programmatic budgets.

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  • Broadcast and brand-safe advertising environment
  • Diverse audiences, reaching consumers on-the-go
  • Transparency - easier to audit as ads are displayed in physical locations
  • High-quality inventory 100% viewable, ad-block and fraud-free
  • High-impact locations with attention grabbing, dynamic ads
  • Connected with 39 DSPs, globally and counting
  • GDPR compliant ensuring the data required to power DOOH is anonymized

Connected to market leading media owners with over 20,000+ DOOH screens available in 18 countries

Programmatic DOOH

What can programmatic DOOH do to help deliver results-driven outcomes?

Data-Driven Campaigns

Incorporate first and third-party data for enhanced targeting, planning and optimizing across channels:
• Third party data includes time, weather, geo-location, temperature, and consumer behaviors
• First party data includes sales, geo-location and audience from the client, agency or DSP

Programmatic OOH utilizes these data sets the same as all other programmatic campaigns, resulting in a more targeted campaign and minimized waste. 

Omnichannel Synergy

Utilize the same bespoke audiences across all digital channels to create a consistent omnichannel approach for the ultimate brand experience

Programmatic DOOH allows advertisers to integrate campaigns across channels, rather than be too heavily reliant on a single route to market.

Flexibility

Have the ability to easily flex when, where and how your campaign runs or adjust budget with no predetermined commitment.

Brands are able to pause or adjust their OOH creative mid-campaign, optimizing to drive higher campaign performance and focusing spend on locations and creative executions that are delivering

High Quality Inventory

Access a broadcast and brand-safe advertising environment with premium and brand-safe inventory.

Programmatic OOH has the environment for high impact creative and zero viewability issues. There is little chance of audience fraud or click bots that can be found across other channels.

Wondering how you can activate programmatic digital
out-of-home?

Check out these award winning VIOOH case studies!

  • prDOOH drives 19.5% sales uplift across all Nespresso products
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  • Reaching +61% in consumer consideration for Avene Solaire
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  • Driving a 30% uplift of new customers from target audience for Albert Jeijn
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