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STATE OF THE NATION

Programmatic digital out-of-home (pDOOH) is reshaping how advertisers reach people on the move

Our latest whitepaper explores how programmatic digital out-of-home (pDOOH) is reshaping the global media landscape, fueled by a significant surge in advertiser confidence and investment. Based on a comprehensive survey of over 1,050 advertisers and agencies across core markets including, US, UK, France and this year's new regional market, the Middle East (ME) represented by Qatar, Saudi Arabia and the UAE, the report examines how core markets and emerging regions like the Middle East are integrating pDOOH into their omnichannel strategies.

Inside, you will find a detailed analysis of the shift toward automation, including:

-  Rapid Investment Growth: Why 99% of current pDOOH buyers are maintaining or increasing their spend.

-  Global Market Shifts: Insight into how the US and the Middle East (Qatar, Saudi Arabia, and the UAE) are leading the next wave of adoption.

-  Spending Projections: A closer look at the anticipated 44% increase in global pDOOH investment over the next 18 months.
Reports
Events
Markets
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Join us at an event

We'll be showcasing our key findings across the globe. We'd love for you to join us!

Paris_Skyline
Minted Future of DOOH 2026
Paris, France
16th April 2026
RSVP
SOTN26_Dubai_1920x1080 (2)
STATE OF THE NATION
Middle East (Virtual Event)
29th April 2026
RSVP
US_PalmSprings_Skyline
Digiday Programmatic Summit
Palm Springs, USA
6th-8th May 2026
RSVP
London_Skyline
Programmatic Pioneers
London, UK
2nd-3rd June 2026
RSVP

State of the Nation 2026

Discover how quickly the agencies and advertisers across the globe are embracing pDOOH by clicking the link below.

SOTN 2026 report covers for landing page

An introduction to VIOOH

Curious about who VIOOH are and what we actually do? Watch our latest video to see how we’re growing and who we’re growing with.
VIOOH
Previous reports
State of the Nation 2025 - Nordics
STATE OF THE NATION
State of the Nation 2025 - Nordics
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State of the Nation 2025 - China
STATE OF THE NATION
State of the Nation 2025 - China
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SOTN Global 2024
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State of the Nation 2024 - Global
DOWNLOAD HERE
SOTN UK 2024
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State of the Nation 2024 - UK
DOWNLOAD HERE
SOTN GERMANY 2024
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State of the Nation 2024 - Germany (EN lang)
DOWNLOAD HERE
SOTN GERMANY DE lang 2024
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State of the Nation 2024 - Germany (DE lang)
DOWNLOAD HERE
SOTN FR - EN lang 2024
STATE OF THE NATION
State of the Nation 2024 - France (EN lang)
DOWNLOAD HERE
SOTN France FR lang 2024
STATE OF THE NATION
State of the Nation 2024 - France (FR lang)
DOWNLOAD HERE
SOTN BR 2024
STATE OF THE NATION
State of the Nation 2024 - Brazil (EN lang)
DOWNLOAD HERE
SOTN BR lang 2024
STATE OF THE NATION
State of the Nation 2024 - Brazil (PT lang)
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SOTN US 2024
STATE OF THE NATION
State of the Nation 2024 - US
DOWNLOAD HERE
State of the Nation - Australia 2024
STATE OF THE NATION
State of the Nation 2024 - Australia
DOWNLOAD HERE
VIOOH_SOTN2023_Global
STATE OF THE NATION
State of the Nation 2023 - Global
DOWNLOAD HERE
VIOOH_SOTN2023_UK
STATE OF THE NATION
State of the Nation 2023 - UK
DOWNLOAD HERE
VIOOH_SOTN2023_US
STATE OF THE NATION
State of the Nation 2023 - US
DOWNLOAD HERE
VIOOH_SOTN2023_GERMANY_GERMAN LANG
STATE OF THE NATION
State of the Nation 2023 - Germany
DOWNLOAD HERE
VIOOH_SOTN2023_FRANCE_FRENCH LANG
STATE OF THE NATION
State of the Nation 2023 - France
DOWNLOAD HERE
VIOOH_SOTN2023_SPAIN_SPANISH LANG
STATE OF THE NATION
State of the Nation 2023 - Spain
DOWNLOAD HERE
VIOOH_SOTN2023_AUS
STATE OF THE NATION
State of the Nation 2023 - Australia
DOWNLOAD HERE
VIOOH_SOTN2023_WhitePaper_China
STATE OF THE NATION
State of the Nation 2023 - China
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Global_v12
STATE OF THE NATION
State of the Nation 2022 - Global
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_UK_v06
STATE OF THE NATION
State of the Nation 2022 - UK
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_USA_v09
STATE OF THE NATION
State of the Nation 2022 - US
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_France
STATE OF THE NATION
State of the Nation 2022 - France
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Germany_v06
STATE OF THE NATION
State of the Nation 2022 - Germany
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Australia
STATE OF THE NATION
State of the Nation 2022 - Australia
DOWNLOAD HERE
SOTN_2021_WhitePaper_Global_FINAL
STATE OF THE NATION
State of the Nation 2021 - Global
DOWNLOAD HERE
SOTN_2021_WhitePaper_UK_Final
STATE OF THE NATION
State of the Nation 2021 - UK
DOWNLOAD
SOTN_2021_WhitePaper_US_Final
STATE OF THE NATION
State of the Nation 2021 - US
DOWNLOAD HERE
SOTN_2021_WhitePaper_FR_FINAL
STATE OF THE NATION
State of the Nation 2021 - France
DOWNLOAD HERE
SOTN_2021_WhitePaper_DE_FINAL
STATE OF THE NATION
State of the Nation 2021 - Germany
DOWNLOAD HERE
SOTN_2021_WhitePaper_AUS_Final
STATE OF THE NATION
State of the Nation 2021 - Australia
DOWNLOAD HERE
SOTN2020_WhitePaper_UK
STATE OF THE NATION
State of the Nation 2020 - UK
DOWNLOAD HERE
SOTN2020_WhitePaper_US
STATE OF THE NATION
State of the Nation 2020 - US
DOWNLOAD HERE
SOTN2020_WhitePaper_DE_1011
STATE OF THE NATION
State of the Nation 2020 - Germany
DOWNLOAD HERE
State of the Nation 2019
STATE OF THE NATION
State of the Nation 2019 - 6 months on
DOWNLOAD HERE
State of the Nation 2019
STATE OF THE NATION
State of the Nation 2019
DOWNLOAD HERE