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STATE OF THE NATION

What is fuelling the continued growth of prDOOH?

For the 6th year running, VIOOH have partnered with international research and strategy agency, MTM, to survey advertisers and agencies across the Nordics (Sweden, Norway, Denmark and Finland) and China to learn about the current state of the nation of programmatic DOOH (prDOOH) advertising and to discuss some of the big questions for prDOOH for today and in the future.

 

Programmatic digital out-of-home (prDOOH) is rapidly transforming the way advertisers reach audiences on the go.  As a result, prDOOH adoption has accelerated among advertisers in recent years, a trend expected to increase as the technology matures and as the amount of programmatic inventory available expands.

Reports
Events
Markets
Speakers
Watch our event recaps
We hosted several events across the Nordics, catch up on our event recordings below.
SOTN25_Event_Small_Image_Oslo@2x
STATE OF THE NATION
Oslo
5th June 2025
Watch the event recording
SOTN25_Event_Small_Image_Helsinki@2x
STATE OF THE NATION
Finland
3rd June 2025
Watch the event recording
SOTN25_Event_Small_Image_Stockholm@2x
STATE OF THE NATION
Stockholm
4th June 2025
watch the event recording

State of the Nation 2025

Discover how quickly the Nordics are embracing pDOOH by clicking the link below.

SOTN 2025

A recap from our 2024 key findings

Get a glimpse into what we uncovered across our global key findings in our 2024 report.
VIOOH-SOTN
With contributions from
Espen Froestad
Nordic Product Director
GroupM Nexus
Tom Strømø
Product and Tech Lead
GroupM Nexus
Annick Batamuliza Hillestad
Digital Media Specialist
Arla
Michael O´Shea
Senior Media Specialist & Partner
Norr3
Patrik Garpmo
Senior Programmatic & Ad Ops Specialist
Tre Kronor Media
Previous reports
SOTN Global 2024
STATE OF THE NATION
State of the Nation 2024 - Global
DOWNLOAD HERE
SOTN UK 2024
STATE OF THE NATION
State of the Nation 2024 - UK
DOWNLOAD HERE
SOTN GERMANY 2024
STATE OF THE NATION
State of the Nation 2024 - Germany (EN lang)
DOWNLOAD HERE
SOTN GERMANY DE lang 2024
STATE OF THE NATION
State of the Nation 2024 - Germany (DE lang)
DOWNLOAD HERE
SOTN FR - EN lang 2024
STATE OF THE NATION
State of the Nation 2024 - France (EN lang)
DOWNLOAD HERE
SOTN France FR lang 2024
STATE OF THE NATION
State of the Nation 2024 - France (FR lang)
DOWNLOAD HERE
SOTN BR 2024
STATE OF THE NATION
State of the Nation 2024 - Brazil (EN lang)
DOWNLOAD HERE
SOTN BR lang 2024
STATE OF THE NATION
State of the Nation 2024 - Brazil (PT lang)
DOWNLOAD HERE
SOTN US 2024
STATE OF THE NATION
State of the Nation 2024 - US
DOWNLOAD HERE
State of the Nation - Australia 2024
STATE OF THE NATION
State of the Nation 2024 - Australia
DOWNLOAD HERE
VIOOH_SOTN2023_Global
STATE OF THE NATION
State of the Nation 2023 - Global
DOWNLOAD HERE
VIOOH_SOTN2023_UK
STATE OF THE NATION
State of the Nation 2023 - UK
DOWNLOAD HERE
VIOOH_SOTN2023_US
STATE OF THE NATION
State of the Nation 2023 - US
DOWNLOAD HERE
VIOOH_SOTN2023_GERMANY_GERMAN LANG
STATE OF THE NATION
State of the Nation 2023 - Germany
DOWNLOAD HERE
VIOOH_SOTN2023_FRANCE_FRENCH LANG
STATE OF THE NATION
State of the Nation 2023 - France
DOWNLOAD HERE
VIOOH_SOTN2023_SPAIN_SPANISH LANG
STATE OF THE NATION
State of the Nation 2023 - Spain
DOWNLOAD HERE
VIOOH_SOTN2023_AUS
STATE OF THE NATION
State of the Nation 2023 - Australia
DOWNLOAD HERE
VIOOH_SOTN2023_WhitePaper_China
STATE OF THE NATION
State of the Nation 2023 - China
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Global_v12
STATE OF THE NATION
State of the Nation 2022 - Global
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_UK_v06
STATE OF THE NATION
State of the Nation 2022 - UK
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_USA_v09
STATE OF THE NATION
State of the Nation 2022 - US
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_France
STATE OF THE NATION
State of the Nation 2022 - France
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Germany_v06
STATE OF THE NATION
State of the Nation 2022 - Germany
DOWNLOAD HERE
VIOOH_SOTN2022_WhitePaper_Australia
STATE OF THE NATION
State of the Nation 2022 - Australia
DOWNLOAD HERE
SOTN_2021_WhitePaper_Global_FINAL
STATE OF THE NATION
State of the Nation 2021 - Global
DOWNLOAD HERE
SOTN_2021_WhitePaper_UK_Final
STATE OF THE NATION
State of the Nation 2021 - UK
DOWNLOAD
SOTN_2021_WhitePaper_US_Final
STATE OF THE NATION
State of the Nation 2021 - US
DOWNLOAD HERE
SOTN_2021_WhitePaper_FR_FINAL
STATE OF THE NATION
State of the Nation 2021 - France
DOWNLOAD HERE
SOTN_2021_WhitePaper_DE_FINAL
STATE OF THE NATION
State of the Nation 2021 - Germany
DOWNLOAD HERE
SOTN_2021_WhitePaper_AUS_Final
STATE OF THE NATION
State of the Nation 2021 - Australia
DOWNLOAD HERE
SOTN2020_WhitePaper_UK
STATE OF THE NATION
State of the Nation 2020 - UK
DOWNLOAD HERE
SOTN2020_WhitePaper_US
STATE OF THE NATION
State of the Nation 2020 - US
DOWNLOAD HERE
SOTN2020_WhitePaper_DE_1011
STATE OF THE NATION
State of the Nation 2020 - Germany
DOWNLOAD HERE
State of the Nation 2019
STATE OF THE NATION
State of the Nation 2019 - 6 months on
DOWNLOAD HERE
State of the Nation 2019
STATE OF THE NATION
State of the Nation 2019
DOWNLOAD HERE