ESPN

Personalization and dynamic content for the win

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About this campaign

Received 612,515 impressions

Results

Chicago Digital Billboard

Location

JCDecaux North America and Vistar Media

Partners

ESPN wanted to reach ACC fans in strategic Comcast markets to drive tune-ins when fans were on the go during big game times.

By personalizing creatives and using dynamic content, ESPN was able to achieve 612,515 impressions over the course of three games throughout Chicago.

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