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Decathlon
Dynamic creative counting down to a marathon event
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About this campaign
HTML5, Hyper-local targeting and Non-guaranteed
Campaign specification
Close proximity to Decathlon stores
Location
Sage+Archer and JCDecaux Netherlands
Partners
Decathlon engaged marathon runners using localised advertising around the city and the Rotterdam marathon route, with dynamic creative counting down to the event.
As well as targeting the marathon route, they deployed local advertising in proximity to their stores.