Call of Duty promoted the re-release of their classic video game by partnering with Burger King to run a programmatic campaign across DOOH screens in Switzerland. 

Targeting a gamer and fast-food lover audience for maximum relevance, the promotion offered audiences the opportunity to redeem a limited Burger King skin and 2XP on purchase of a Whopper meal. The campaign also only ran at popular meal-times (11:00-13:00 and 17:00-20:00) and on screens in close proximity to Burger King branches.